MEXICO CITY, Mexico, April 22, 2022.SAP Mexico presented its financial results relative to the first quarter of 2022, where the cloud industry consumption had an unprecedented growth. Although this industry has maintained an increase for three consecutive quarters, in this quarter it grew in triple digits.

An example of this is Pascual Cooperative Society, a company with more than 50 years operating in Mexico, and which is well recognized by all Mexicans for its beverages and products that are already a tradition in many homes: Boing!, Lulú and Pato Pascual, among others.

According to data from the Mexican Association of Online Sales (AMVO), in its "Food and Drink Study 2022", 47% of Mexicans buy drinks online and 38% of them acknowledge buying non-alcoholic beverages once a week through the electronic commerce.

What the company is looking for is to evolve its traditional sales model with the intention of reaching new consumers and offering them modern and flexible purchasing models. To do this, it adopts the SAP Commerce Cloud solution and thus develops its e-commerce platform.

With this, Pascual Cooperative Society will face the demand for online sales that arose as a result of the change in consumption habits triggered by the pandemic and will seek to strengthen its presence abroad.

Another example of how the consumer industry is digitizing is FEMSA, la embotelladora más grande de productos Coca-Cola en el mundo, y que atiende a más de 290 millones de personas. FEMSA da un paso más en su estrategia de innovación con SAP adoptando diversas soluciones como SAP Businesss Technology Platform, SAP Advance Financial Closing y SAP Analytics Cloud, entre otras.

With this combination, the company will optimize the measurement of its financial indicators, will have a more accurate analysis of each of its products and lines of business, in addition to optimizing billing and cash management in each of the 10 countries in the Americas. Latin.

During the fourth quarter of 2021, the contribution to the Gross Domestic Product (GDP) of the sector focused on the preparation of food and beverages creció un 12,3% respecto al trimestre anterior, aportando 504,220 millones de pesos.

On the other hand, Grupo Altex, a leader in the production and processing of fruits and vegetables in a sustainable manner, and the Mexican company behind the EVA brand in the United States, chooses the integral platform RISE with SAP as the cornerstone to move towards the cloud.

With this, the consortium seeks to optimize its technological operations and its level of service by adopting the best innovation practices. Likewise, with specialized technology from SAP for the agricultural sector, Grupo Altex will improve its operation and farm management to sustainably increase its production, based on its fair trade principles that promote the development of the Mexican countryside.

SOURCE: https://news.sap.com/latinamerica/2022/04/sector-consumo-se-mantiene-innovando-por-tres-trimestres-consecutivos/